Business news : Sports Equipment Market Report 2012

DUBLIN- Research and Markets (http://www.researchandmarkets.com/research/bdwlvf/sports_equipment_m) has announced the addition of the "Sports Equipment Market Report 2012" report to their offering.
After suffering from a decline in expenditure during 2008 and 2009, at the height of the recession, Key Note has estimated that the Sports Equipment market has seen incremental increases in consumer expenditure resulting in a market value of £1.05bn in 2011. This is primarily down to the slow recovery that has taken place within the economy since the financial downturn, coupled with heightened focus on sport in the run up to the London 2012 Olympics. Despite this resurgence, between 2007 and 2011 consumer expenditure fell by 9.9% over the 5-year review period covered in this report update.
Participation levels in competitive sports have fallen slightly in recent years, due to the emerging trend towards pure' fitness, or rather individual sporting activities. These activities include jogging, hiking and swimming, and are becoming popular due to increasing concerns among the population about living a healthier lifestyle, coupled with the fact that they often require little or no investment in sporting goods.
Golf has remained the largest sector of the market, principally due to the high price of golfing equipment, such as golf clubs and bags. Consumer expenditure in this area reached ?355m in 2011, and was followed in value terms by home fitness equipment which had a value of £195m in the same year. Despite this, golf equipment saw a decrease in consumer expenditure of 16.5% between 2007 and 2011, while home fitness equipment witnessed an increase of 8.3%, closing the gap between the two sectors slightly.
Companies Mentioned:
- Acushnet Europe Ltd
- Adidas (UK) Ltd
- Callaway Golf Europe Ltd
- Hardy and Greys Ltd
- Harris and Sheldon Group Ltd
- Head Uk Ltd
- H Young Holdings Plc
- Icon Health and Fitness Ltd
- Jd Sports Fashion Plc
- Jjb Sports Plc
- Nike (UK) Ltd
- Pentland Group Plc
- Ping Europe Ltd
- Precor Products Ltd
- Reebok International Ltd
- Shimano Normark UK Ltd
- Sports Direct International Plc
- Srixon Sports Europe Ltd
- Unicorn Products Ltd
For more information visit http://www.researchandmarkets.com/research/bdwlvf/sports_equipment_m


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): 353-1-481-1716
Sector: Sport

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