Job offer : Taylor Made search Consumer Marketing Manager

Supporting the Head of Consumer Marketing in day-to-day activities and management of the marketing plan, the Consumer Marketing Manager role is to co-ordinate, create and execute all consumer marketing materials to support the TaylorMade, adidas and Ashworth Golf brands across Europe and to understand and control the brand’s image and positioning in all visual and written communication.

Background

TaylorMade combines three of golf's strongest brands: TaylorMade, adidas Golf and Ashworth. More than just clothing and products, they deliver golf-specific equipment created around scientific evidence of what promotes improved athletic performance. As the brand continues to grow and maintain it’s presence at the peak of golf product technology, it requires an individual who shares in the company’s ethos of authenticity, passion, innovation, inspiration, commitment and honesty.


Key Responsibilities

Advertising

• Work with Head of Consumer Marketing and media agency to create a pan European media plan.
• Coordinate traffic flow for all advertising creative material with design agency
• Formulating traffic systems and processes to improve our time to market with creative
• Monitoring creative expenditure and analyzing potential cost savings

Internet / Intranet & Social Media

• Responsible for managing the updates to European brand sites and platforms with direct reports and digital agency, Purestone: taylomadegolf.eu, adidasgolf.com and ashwortheurope.com and our consumer e-communications platform, TMaG Players Club.
• Responsible for managing the relationship with the agency responsible for digital asset management tool - Mediabank
• Development and implementation of Social Media strategy across all brands with direct reports.

Internal / Company communications

• Develop an internal Communications plan, keeping TMaG Europe up-to-date with other adidas Group activities and providing TMaG Europe information into the Group.

PR Plan and Execution

• Work with the internal PR team  to create, manage, execute and evaluate all pan – European PR activities and events for all brands
• Attendance at key press launches and events / representing the company where necessary
• Liaising with PR agency M&C Saatchi in conjunction with the internal PR team

Skills & Experience Required

Essential

• Good knowledge of golf, the company’s product range and key technologies
• Understanding of the company’s objectives, strategy and targets
• Complete understanding of the product and marketing plans within each financial year
• Ability to work with senior members of the TMaG Team
• Ability to understand strategic marketing thinking
• Ability to manage and deliver against set targets and objectives
• Good understanding of the media buying process
• Good understanding of the digital marketing process including social media
• Good understanding of PR, processes, tools and impact
• Ability to manage and motivate individuals to achieve business objectives
• University degree
• Experience of managing a team to achieve business objectives
• Ability to communicate effectively with outside suppliers and internal personnel at a high level
• A team player with convincing social competencies
• A good organiser, strong in follow-up with keen eye for detail

Desired

• Additional European language
• Four years experience within advertising, production, digital communication, account management and/or PR within an agency or in-house department

Contact person: Josie Lahey
Phone: 0207 092 6958
Email: jl@sportsrecruitment.com
Location Basingstoke, United Kingdom
Salary Competitive
Job Type Full Time
Job Reference JO10613