04/11/2013

Business news : Wintersteiger Acquires Hotronic Group

Wintersteiger has expanded its product range with the acquisition of the Hotronic Group worldwide, producers of the Hotronic FootWarmer and the Snapdry Boot & Glove Dryer.  Hotronic will complement Wintersteigerfs BootDoc product line which sells custom foam liners, insoles and socks for ski boots and other action sports footwear.

For the 2013-­2014 season, Hotronic USA will continue its sales, administrative, shipping, customer service, and after-­]sales service functions from its Headquarters in Williston, VT.  Geoff Bruce will continue to manage sales and marketing of the Hotronic and Snapdry products for both the US and Canada. The Hotronic sales reps will also continue to provide clinics and support the line for the 2013-­2014 season. 
 
For the 2014-­2015 season, some accounting and shipping functions will move to Salt Lake City. In addition, in some territories, the Wintersteiger and Hotronic sales reps will be combined.

About Wintersteiger

Wintersteiger has supplied the ski and snowboard industry with machines, racks and tuning supplies since its inception in 1953.  In 2011, Wintersteiger purchased BootDoc Austria and added BD as a product line focusing on customizing ski boots and other action sports footwear.  The US Headquarters are located in Salt Lake City, UT.

About Hotronic

Hotronic has produced and supplied its FootWarmers for over 20 years. In 2003, recognizing that warm feet also require dry footwear, Hotronic acquired the Snapdry Boot & Glove Dryer brand to complement its FootWarmers. Now, with Hotronic, Snapdry, and BootDoc combined, solutions offering greater comfort, warmth, and performance can be provided to the end user, keeping them on the hill longer   and coming back for more.

By press release through sportsonessource

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